2021 Email Marketing Guide
Q4 2020 REPORT
Based on key developments and trends from Q4, 2020, our latest report provides actionable tips for successful email marketing. You'll discover how to implement a winning email marketing strategy in 2021 and learn how to drive eCommerce results with your campaigns.


30
PAGES
10
CHAPTERS
15+
EXPERT TIPS
What's inside?
Q4 2020 highlights
Email automation
SMS marketing
Email deliverability
Email design trends
Read the best pieces from our 'Essence of Email Weekly' Q4 editions and discover the events that defined the past quarter.
Take a look at inspiring campaigns and see how 2020 shaped email marketing strategies.
Learn why list health proved to be the biggest lesson of 2020, and discover the best tricks for engaging your audience.
Dive into the performance of SMS during Cyber Week, then learn how to incorporate mobile marketing into your own strategy.
Take a sneak peek at our email deliverability checklist and find out why BIMI is the new black of sender setup.
Find out how to make your emails pop in subscribers' inboxes in 2021, and explore the best email design practices.
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Email campaigns
Bonus
Get actionable tips on email and SMS marketing from leading industry experts at TowerData, PushOwl and others.
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What's so great about the report?

"2020 has certainly emphasized the importance of community. It's especially important to remember, as a company, that the customers represent another community, and problems can be worked through with a focus on communication. Email has proven to be the best channel to build those digital communities."
HEATH WEAVER
Managing Director @ Essence of Email
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